SEO Lead (Programmatic SEO)

WHAT YOU’LL DO

• Launch new SEO portals targeting various markets around the world to build SEO traffic from new countries and languages — including languages you don’t speak yourself.
• Use our in-house Programmatic SEO solutions and proactively develop them or build new solutions from scratch.
• Work independently with only Web/Tech support.
• Troubleshoot and solve SEO traffic and ranking problems, including dealing with major Google algorithm changes and shifts in the competitor landscape.
• Establish clear performance indicators and deliver leadership updates.
• Forecast and plan market expansion.
• Come up with new business strategies and ideas for SEO to generate revenue, including planning and execution.
• Closely collaborate with Product teams to improve the conversion rates for organic traffic and make sure that SEO/Marketing efforts and Product efforts are aligned.
• Work closely with other partner teams from the US, Puerto Rico, India, and Poland, such as Design/UX, Content, Engineering, Customer Support, to maximize positive impact for the business.
• Plan and deliver SEO portal redesigns, migrations, overhauls, and new launches.
• Proactively provide analytics and key findings for the team and company as a whole.
• Work with external agencies and contractors.
  

WHAT YOU’LL NEED

• Experience of min. 5 years in an SEO job, including minimum of 3 years doing SEO globally — for multiple portals in multiple languages at the same time, ideally in a B2C SaaS environment.
• Experience in using and building Programmatic SEO solutions, SEO automation, generative AI for SEO, and related technologies.
• Be a fast learner on new market requirements and SEO differences between them.
• Experience in growing, troubleshooting, and solving SEO performance issues for multiple portals simultaneously.
• Experience in working with Product, Engineering, Design/UX, Content teams, and other business units and stakeholders to deliver business growth and high-impact projects.
• Proven track record of taking ownership, thinking strategically, and successfully delivering results in a fast-paced environment.
• Good knowledge of web design principles and technologies, and their SEO implications.
• Good SEO analytics skills, forecasting & budgeting skills.
• SEO A/B testing experience.
• Results-driven and data-driven.
• Getting things done attitude: know how to get things done even if it requires finding a new or way around, prioritize well, be ready to be hands-on as this role requires a lot of it.
• Open, flexible, with good communication skills and teamwork skills.
• Experience in working in an international environment, operating effectively within different cultures and backgrounds.
• Excellent English. Additional INTL language knowledge (at any level) will be a big plus (preferably Japanese / Dutch / Swedish / Norwegian / Danish / Finnish).

WHAT’S GOOD TO HAVE

• Degree in a relevant or related field (Marketing, Business Administration; Information Technology, Computer Science, Data Analytics).
• Previous practical experience in technological or analytical roles.
• The more additional INTL languages you know, the better. We are looking for people who either know INTL languages or are comfortable working with languages they don’t speak themselves.
• Previous work experience in the Career and Jobs space.

How do we work?

• Execute and develop the global SEO strategy of our portals and products.
• Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders.
• Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, Customer Support, to plan, organize and manage cross-team collaboration & shared projects aimed at maximizing business growth.
• Create and optimize SEO, UX, content of our portals and products.
• Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales.
• Own our SEO traffic and revenue goals.
• Each quarter, set team and individual OKRTs, to grow our SEO performance and track progress against monthly goals and the yearly budget.
• Every 6 months, during the performance review, discuss the two previous quarters and evaluate not only our work but also the work of our leaders.

Technologies/tools we use:

• SEO: Ahrefs, Rank Ranger, Google Search Console, Google Analytics 4, Screaming Frog, and more.
• Content: custom CMS or Wordpress, Jasper AI, internal tools, and more.
• CRO: Internal A/B testing tool.
• Data and reporting: Sisense, Microstrategy, Looker, R, internal tools.
• JIRA, Google Workspace, Slack, Zoom, Culture Amp, Workleap (Officevibe), Workday.

Health Benefits

• Private healthcare (Medicover, individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)
• Virtual yoga sessions

Learning Opportunities

• Udemy Business access
• Language lessons (choose one in English, German, Polish, Spanish, French, Italian)

Additional Benefits

• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Workation (up to 10 working days a year within EEA)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Optional office space in Warsaw
• Monthly internet reimbursement
• Home office reimbursement (one-time equipment purchase)
• Benefits cafeteria platform

Salary Range

Location

This position is 100% remote, work from home. You must live in Poland or be willing to relocate to Poland to be considered for this role.

Language

CVs must be submitted in English. We cannot consider applications submitted in any other language.

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.

Growth

• You constantly and visibly develop your skills. You read different sources. You apply knowledge to improve results.
• You appreciate guidance and feedback. You take the initiative to develop additional skills.
• You know how to benefit from mistakes and failures. You make them and learn from what you have observed.
• You don't take things for granted. You curiously experiment to make the organization better.
• You document changes and experiments—you want others to learn from your findings.
• You understand what sources to learn from.

Impact

• You focus on the value you bring to your position, the company, and other team members. Your values are aligned with the company strategy.
• You understand, when delivering your work, that quality is as important as agility.
• You know how to focus on the end goal. You don't let minor details distract you.
• You like to work on real solutions to real problems. You always look for improvements that bring business value. You make hypotheses about your initiatives.
• You know how to maximize your tasks and daily outcomes but keep the focus on the end goal.

Ownership

• You act like the owner of the business.
• You are responsible for the scope you own, even while sharing dependencies with other teams, for good and bad.
• You know that when you don't deliver, someone else may fail. That's why you always make sure you meet deadlines.

Communication

• You share your challenges and seek advice from others.
• You are transparent with your manager and team members.
• You communicate by being open, supportive, and helpful. You remain respectful in difficult conversations.
• You openly talk about mistakes to learn from them.
• You offer feedback in a respectful manner. You are direct but kind.
• You recognize if you don’t deliver feedback, you accept the path your team members decided upon.
• If you have dependencies with other team members, you follow up and make sure they deliver things on time. If deadlines start to slip, you escalate and over communicate.
• Feedback is best received when it is not anonymous.
• You base your feedback on specific, clear examples and offer actionable suggestions on how to improve.