SEO Program Manager for Italy

WHAT YOU’LL DO

• Collaborate on quarterly plans and long-term strategy with the Manager, SEO.
• Collaborate closely with the Lead, Content Specialists, and Editor of the Italian Content Team to maximize traffic and sales growth from SEO.
• Participate in and contribute to planning two-week sprints with the Italian Content Team.
• Delegate the creation and optimization of content for blog posts and landing pages, as well as contribute to creating content for SEO pages and related products, services, and channels if necessary.
• Plan work for cross-functional teams and execute the strategy set.
• Liaise with multiple stakeholders, including development, UI, product, promotions, and business.
• Closely monitor site performance and look for opportunities to gain more traffic and sales.
• Aid in the development of content marketing campaigns.
• Create and automate reporting.
• Own traffic and revenue objectives for 2 sites (Zety.it & Livecareer.it).
• Keep up to date with SEO trends and practices, plan and strategize ahead of the competition and search engine evolutions.

WHAT YOU’LL NEED

• Proven track record of designing and executing SEO and content strategy.
• Strong skills in SEO tools such as those listed above and the ability to turn data into action.
• Experience working on cross-functional teams and liaising between stakeholders such as product, content, promotions, UI, and development.
• Strong analytical skills and love for numbers, sheets, and trackers.
• Ability to set up processes, track progress, and automate reporting.
• Project management skills that will help you thrive in a fast-paced environment.
• Focus on business goals over trends, hacks, and side projects.
• Flexibility and adaptability in prioritizing work and projects.
• Reactivity to setbacks and challenges and, more importantly, the ability to develop and deploy a new strategy quickly.
• Resistance to stress and pressure when dealing with pages critical to the company’s financial health.
• Excellent organizational skills to maintain many sites and more than a thousand and a half pages to high standards of performance.
• Native-level skills in the Italian language.
• Very good knowledge of spoken and written English (at least C1 level).

WHAT’S GOOD TO HAVE

• Experience coding, knowledge of statistics, and data analysis tools.
• Background in product management or technical SEO.
• Know-how of A/B testing processes and tools.
• Roots in content marketing.

#LI-DNI

How do we work?

• Execute and develop the global SEO strategy of our portals and products.
• Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders.
• Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, and Customer Support, to plan, organize, and manage cross-team collaboration & shared projects aimed at maximizing business growth.
• Create and optimize SEO, UX, and content of our portals and products.
• Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales.
• Own our SEO traffic and revenue goals.
• Each quarter, set team and individual OKRTs, to grow our SEO performance and track progress against monthly goals and the yearly budget.
• Every 6 months, during the performance review, discuss the two previous quarters and evaluate not only our work but also the work of our leaders.

Technologies/tools we use:

• SEO: Ahrefs, Rank Ranger, Google Search Console, Google Analytics 4, Screaming Frog, and more.
• Content: custom CMS or WordPress, Jasper AI, internal tools, and more.
• CRO: Internal A/B testing tool.
• Data and reporting: Sisense, Microstrategy, Looker, R, internal tools.
• JIRA, Google Workspace, Slack, Zoom, Culture Amp, Workleap (Officevibe), Workday.

Health Benefits

• Private healthcare (Medicover, medical-only or medical with dental care individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)

Learning Opportunities

• Udemy Business access

Additional Benefits

• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Workation (up to 10 working days a year within EEA)
• Equity in Company
• Optional office spaces in Warsaw, Krakow, Wroclaw, Gdansk, or Poznan
• Home office reimbursement (one-time equipment purchase, internet reimbursement)
• Benefits cafeteria platform

Pay Range

9 600 - 11 100 PLN gross, Employment Agreement (Umowa o Pracę)

Location

This position is 100% remote, work from home. You must live in Poland or be willing to relocate to Poland to be considered for this role.

Language

CVs must be submitted in English. We cannot consider applications submitted in any other language.

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.