SEO Program Manager for Italy

WHAT YOU’LL DO

• Collaborate on quarterly plans and long-term strategy with the Manager, SEO.
• Collaborate closely with the Lead, Content Specialists, and Editor of the Italian Content Team to maximize traffic and sales growth from SEO.
• Participate in and contribute to planning two-week sprints with the Italian Content Team.
• Delegate the creation and optimization of content for blog posts and landing pages, as well as contribute to creating content for SEO pages and related products, services, and channels if necessary.
• Plan work for cross-functional teams and execute the strategy set.
• Liaise with multiple stakeholders, including development, UI, product, promotions, and business.
• Closely monitor site performance and look for opportunities to gain more traffic and sales.
• Aid in the development of content marketing campaigns.
• Create and automate reporting.
• Own traffic and revenue objectives for 2 sites (Zety.it & Livecareer.it).
• Keep up to date with SEO trends and practices, plan and strategize ahead of the competition and search engine evolutions.

WHAT YOU’LL NEED

• Proven track record of designing and executing SEO and content strategy.
• Strong skills in SEO tools such as those listed above and the ability to turn data into action.
• Experience working on cross-functional teams and liaising between stakeholders such as product, content, promotions, UI, and development.
• Strong analytical skills and love for numbers, sheets, and trackers.
• Ability to set up processes, track progress, and automate reporting.
• Project management skills that will help you thrive in a fast-paced environment.
• Focus on business goals over trends, hacks, and side projects.
• Flexibility and adaptability in prioritizing work and projects.
• Reactivity to setbacks and challenges and, more importantly, the ability to develop and deploy a new strategy quickly.
• Resistance to stress and pressure when dealing with pages critical to the company’s financial health.
• Excellent organizational skills to maintain many sites and more than a thousand and a half pages to high standards of performance.
• Native-level skills in the Italian language.
• Very good knowledge of spoken and written English (at least C1 level).

WHAT’S GOOD TO HAVE

• Experience coding, knowledge of statistics, and data analysis tools.
• Background in product management or technical SEO.
• Know-how of A/B testing processes and tools.
• Roots in content marketing.

How do we work?

• Execute and develop the global SEO strategy of our portals and products.
• Collaborate on quarterly plans and long-term SEO strategy with SEO leaders, as well as other Marketing and Business leaders.
• Work closely and partner with teams from the US, Puerto Rico, India, and Poland, such as Product, Design/UX, Content, Engineering, and Customer Support, to plan, organize, and manage cross-team collaboration & shared projects aimed at maximizing business growth.
• Create and optimize SEO, UX, and content of our portals and products.
• Monitor SEO performance and constantly look for opportunities to scale organic traffic and sales.
• Own our SEO traffic and revenue goals.
• Each quarter, set team and individual OKRTs, to grow our SEO performance and track progress against monthly goals and the yearly budget.
• Every 6 months, during the performance review, discuss the two previous quarters and evaluate not only our work but also the work of our leaders.

Technologies/tools we use:

• SEO: Ahrefs, Rank Ranger, Google Search Console, Google Analytics 4, Screaming Frog, and more.
• Content: custom CMS or WordPress, Jasper AI, internal tools, and more.
• CRO: Internal A/B testing tool.
• Data and reporting: Sisense, Microstrategy, Looker, R, internal tools.
• JIRA, Google Workspace, Slack, Zoom, Culture Amp, Workleap (Officevibe), Workday.

Health Benefits

• Private healthcare (Medicover, individual package, 100% paid by BOLD)
• Mental health support and resources
• Multisport Plus card (individual package, 100% paid by BOLD)
• Virtual yoga sessions

Learning Opportunities

• Udemy Business access
• Language lessons (choose one in English, German, Polish, Spanish, French, Italian)

Additional Benefits

• 100% remote work (You must live in Poland or be willing to relocate to Poland to be considered for this role.)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Workation (up to 10 working days a year within EEA)
• Flexible work hours (Each team has their own working habits and obligatory meetings.)
• Optional office space in Warsaw
• Monthly internet reimbursement
• Home office reimbursement (one-time equipment purchase)
• Benefits cafeteria platform

Salary Range

Location

This position is 100% remote, work from home. You must live in Poland or be willing to relocate to Poland to be considered for this role.

Language

CVs must be submitted in English. We cannot consider applications submitted in any other language.

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.

Growth

• You constantly and visibly develop your skills. You read different sources. You apply knowledge to improve results.
• You appreciate guidance and feedback. You take the initiative to develop additional skills.
• You know how to benefit from mistakes and failures. You make them and learn from what you have observed.
• You don't take things for granted. You curiously experiment to make the organization better.
• You document changes and experiments—you want others to learn from your findings.
• You understand what sources to learn from.

Impact

• You focus on the value you bring to your position, the company, and other team members. Your values are aligned with the company strategy.
• You understand, when delivering your work, that quality is as important as agility.
• You know how to focus on the end goal. You don't let minor details distract you.
• You like to work on real solutions to real problems. You always look for improvements that bring business value. You make hypotheses about your initiatives.
• You know how to maximize your tasks and daily outcomes but keep the focus on the end goal.

Ownership

• You act like the owner of the business.
• You are responsible for the scope you own, even while sharing dependencies with other teams, for good and bad.
• You know that when you don't deliver, someone else may fail. That's why you always make sure you meet deadlines.

Communication

• You share your challenges and seek advice from others.
• You are transparent with your manager and team members.
• You communicate by being open, supportive, and helpful. You remain respectful in difficult conversations.
• You openly talk about mistakes to learn from them.
• You offer feedback in a respectful manner. You are direct but kind.
• You recognize if you don’t deliver feedback, you accept the path your team members decided upon.
• If you have dependencies with other team members, you follow up and make sure they deliver things on time. If deadlines start to slip, you escalate and over communicate.
• Feedback is best received when it is not anonymous.
• You base your feedback on specific, clear examples and offer actionable suggestions on how to improve.